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DEKARTDIGITAL

Services

Business and product analytics

Analytics of your business based on its current figures, with the growth points identified.

Timeline
1–3 weeks

What it is for

Finding the bottlenecks in the sales funnel, reducing costs, digitising business processes, auditing current IT solutions, and building a strategy for scaling the company on the basis of real data.

How we do it

We implement end-to-end analytics, set up BI dashboards, and study user behaviour on the site. We audit the current architecture, interview key staff, and deliver a step-by-step optimisation plan with timelines and a return-on-investment forecast.

Most decisions in mid-sized business are made on intuition, because the numbers either are not collected or disagree between systems. Our job is to make sure any question about money has one answer, not three.

What you get

What you get

  • As-is process map with the points where value leaks
  • Audit of the current IT landscape and its integrations
  • End-to-end analytics from traffic source through to payment
  • BI dashboards by role: owner, marketing, sales, operations
  • User behaviour analysis: click maps, session recordings, funnels
  • Prioritised optimisation plan with cost, timeline and ROI forecast
  • A data collection standard so the reporting does not drift again

Technology

  • Yandex Metrica
  • GA4
  • ClickHouse
  • Metabase
  • Power BI
  • Python / pandas
  • SQL
  • Airflow

Stages

Stages

  1. Immersion

    Interviews with the owner and department heads, data exports from CRM and accounting systems, and a review of the existing reporting.

  2. Diagnosis

    We compute the real funnel stage by stage and find where the money goes: traffic source, lead handling, repeat sales, unit cost.

  3. Digitisation

    We set up collection, join the sources and normalise the reference data. Without this step, any dashboard shows a beautiful falsehood.

  4. Dashboards

    Separate views per role. The owner sees money and unit economics, marketing sees sources and CAC, sales sees conversion per manager.

  5. Plan

    A prioritised list of changes with estimated effect, cost and timeline. Highest return for lowest investment first.

Related work

Related work

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FAQ

How does an engagement start?

With data exports and interviews. Even at that stage the gap between what management believes the funnel is and what the CRM actually shows usually surfaces.

What if there is almost no data?

A common case. Then the first phase is not analytics but instrumentation: event tagging, CRM discipline, unified reference data. Two weeks later there is a base worth computing on.

Do you implement the changes or only write the report?

Either. We can stop at the audit and the plan, or take on delivery — integrations, automation, system work — with our own team.

Do you work with 1C?

Yes, as a data source. We export through standard mechanisms or the API, map it to an analytical model and build reporting on top without disturbing the accounting layer.

DEKART — DIGITAL

Interested in: Business & product analytics

We reply within 15 minutes during business hours. The first consultation and estimate are free.

@dekart_digital