E-commerce platform for a national retailer

The figures below are targets for a project of this class, not the result of a specific client engagement. We publish this case to describe the scope and approach while active clients in the practice have not consented to disclosure.

The class of problem: a catalogue of tens of thousands of SKUs that has to open fast on a phone, index correctly, and never disagree with warehouse stock.

The catalogue and product pages are server-rendered and cached, so the crawler receives finished HTML and the user gets a first screen without waiting for JavaScript. Filters operate through the URL, which produces indexable landing pages for long-tail queries.

The 1C exchange runs over standard mechanisms with idempotency and an operation log: a dropped connection does not desynchronise stock, and a repeated export does not create duplicates.

Analytics is end-to-end: the traffic source survives all the way to a paid order, so marketing measures payback in money rather than clicks.