Services
Logo, visual identity and brand concept designed around your business.
Building a strong emotional connection with the audience, differentiating from competitors, creating added value for the product, and raising the company's recognition in its market.
We research the business archetype, the target audience and the competitive field. We develop the positioning, logo, visual identity, brand guidelines and a design system for digital products, so the brand holds together across every touchpoint.
We build brands that work equally well on a business card, in an interface and in a story. For that, the design system and the code have to be assembled from the same values — otherwise brand consistency ends at the first release.
1
One token source for design and code
AA
WCAG contrast across the palette
We verify combinations before they reach the brand book
3–7 wk
Duration depending on the number of applications
What you get
Stages
Interviews, audience and competitive analysis, and a search for unoccupied territory in how the market perceives the category.
Archetype, positioning, key messages and tone of voice. Everything drawn afterwards has to follow from this.
Two or three genuinely different territories to choose from, each with a rationale rather than a like-or-dislike.
Logo, palette, typography, patterns and photographic style. We test at the extremes: small size, monochrome, poor printing.
Brand book and design system with tokens, so the frontend assembles the interface from the same values the designer used.
Application across media, templates for marketing, and support through the first months of use.
Related work
0
App store installs required
A representative project for this practice: courses and practice inside the messenger, module progress, payments and reminders without an app install.
64
Statically generated pages
A bilingual, fully statically generated site: 64 pages, server rendering, self-hosted Cyrillic fonts, and a lead form delivering into Telegram and the CRM.
A logo is one element. A brand is positioning, language, a visual system and the rules that keep it alive. Without them a logo grows five versions and three shades of the corporate colour within six months.
Yes — that is a separate track, evolutionary redesign. We keep the recognisable carriers of meaning and change what has aged technically: proportions, palette for digital screens, typography.
Yes, everything: vector sources, font licences in your name, Figma libraries and the brand book. No lock-in to us.
Always. A beautiful palette that fails contrast breaks both accessibility and search performance — Lighthouse counts it as an error.
DEKART — DIGITAL
We reply within 15 minutes during business hours. The first consultation and estimate are free.